AURELISINTERNATIONAL DESIGN ASSOCIATION
← 2025 Annual
Cross-border e-commerce and digital product passports: transparency into the product experience
NO. 007 / 2025
SustainabilityNO. 007

Cross-border e-commerce and digital product passports: transparency into the product experience

The EU proposed a portfolio of tools to address the import challenge of e-commerce in February and re-emphasized the digital product passport.Product information is moving from packaging descriptions to digital services that run through the supply chain, use and maintenance.

01

AbstractAbstract

The EU proposed a portfolio of tools to address the import challenge of e-commerce in February and re-emphasized the digital product passport.Product information is moving from packaging descriptions to digital services that run through the supply chain, use and maintenance.

02

2025 Timeline and Evidence

The European Commission issued a note on February 5 to deal with the challenge of e-commerce imports.

The relevant measures refer to the use of digital product passports and AI tools to improve the efficiency of commodity information and supervision.

Consumers, repairers, platforms, and regulators need different levels of data.

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03

Trend analysis

If the digital product passport is only a stacked field, it will become a new information burden.The design focus should be on translating material, source, repair, recovery and security information into actionable decisions and ensuring that physical products correspond to digital records over time.

04

Design Response Design Response

Organization information by purchase, use, repair and recovery in four phases.

02 Designing different entrances for professional maintenance and ordinary consumers.

03 Verify label durability, link long-termness and offline alternatives.

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05

AURELIS observation

Product transparency will gradually become part of the brand experience; products that can explain where they come from, how to repair, where they are are easier to build long-term trust.

06

Source of sources

01 https://commission.europa.eu/news-and-media/news/tackling-challenges-e-commerce-imports-2025-02-05_en
02 https://environment.ec.europa.eu/news/advancing-sustainability-through-espr-2025-02-19_en

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SourcesSOURCES & FURTHER READING
  1. commission.europa.eu
  2. environment.ec.europa.eu